When Health Management acquired a small group of loosely affiliated hospitals in Tennessee, the company decided to operate them as a single system. That meant first creating a name, then building a well-known brand in a short period of time. The birth of Tennova Healthcare signaled a new day for healthcare in Tennessee.

Project included logo design, a total rebrand (including signage, collateral, stationery and related items), and a brand launch campaign.

Portions of the project were done in partnership with The Beber Silverstein Group.