After years of operating six community hospitals along Florida’s Gulf Coast, Health Management's acquisition of Bayfront Health in St. Petersburg provided the perfect opportunity to create a regional powerhouse under one name, one identity. The rebranded Bayfront Health allows its individual facilities to pool resources, share services and offer patients almost every health service needed, at any of seven hospitals across a 140-mile stretch of the Gulf Coast.

Portions of this work were done in partnership with The Beber Silverstein Group.