In late 2015 and early 2016 Ensemble Health Partners was a healthcare  revenue cycle startup that was experiencing phenomenal growth — doubling in size every quarter. Aside from general marketing, the biggest challenge for Ensemble was to build an employee brand that associates (and clients) could quickly understand and remember. The Ensemble Difference served as the foundation for Ensemble's culture in a time when change was a daily event. Signage, wall art, books, screensaver, and many other tools were employed to reinforce the values that Ensemble's leadership held as their biggest priorities.