When Health Management acquired a small group of loosely affiliated hospitals in Tennessee, the company decided to operate them as a single system. That meant first creating a name, then building a well-known brand in a short period of time. The birth of Tennova Healthcare signaled a new day for healthcare in Tennessee.

Project included logo design, a total rebrand (including signage, collateral, stationery and related items), and a brand launch campaign.

Portions of the project were done in partnership with The Beber Silverstein Group.

After years of operating six community hospitals along Florida’s Gulf Coast, Health Management's acquisition of Bayfront Health in St. Petersburg provided the perfect opportunity to create a regional powerhouse under one name, one identity. The rebranded Bayfront Health allows its individual facilities to pool resources, share services and offer patients almost every health service needed, at any of seven hospitals across a 140-mile stretch of the Gulf Coast.

Portions of this work were done in partnership with The Beber Silverstein Group.

In late 2015 and early 2016 Ensemble Health Partners was a healthcare  revenue cycle startup that was experiencing phenomenal growth — doubling in size every quarter. Aside from general marketing, the biggest challenge for Ensemble was to build an employee brand that associates (and clients) could quickly understand and remember. The Ensemble Difference served as the foundation for Ensemble's culture in a time when change was a daily event. Signage, wall art, books, screensaver, and many other tools were employed to reinforce the values that Ensemble's leadership held as their biggest priorities.

Health Management's annual business meeting and recognition event needed a boost. Not just a name, but also a brand. A brand characterized by a consistent tone, décor, videos and presentations that met the standards of the participating C-level administrators and executives.

Simply put, the creative director is the keeper of the Health Management brand—establishing and maintaining strict graphic standards, corporate identity and a consistent look/feel that is clean, clear and direct.

Portions of this work were with our agency partner, AcrobatAnt (Tulsa, OK).

That registration mark is the first hint of something new in healthcare marketing—branded emergency care. ER Extra® represents more than a name, it’s a collaboration between marketing and operations to fulfill the promise of Extra Fast, Extra Easy, Extra Great care and a dramatically improved emergency room experience. 

Portions of this work were with our agency partners, Bieber Silverstien Group (Miami, FL) and AcrobatAnt (Tulsa, OK).

When nothing is more sacred than the brand, the guidelines for print, promotional, video and Web usage become the bibles for design and content, system-wide. Requiring equal supervision, the collaboration of multiple partners and months of development was the revamp of Marketing Central—the online store from which individual hospitals order everything from full campaigns to individual ads to promotional items. 

When Medicare rules changed, many services and screenings became free to the consumer, yet providers were still reimbursed at standard rates. To capitalize on this potential revenue, Health Management developed a full-fledged campaign for physician offices. These friendly materials informed Medicare recipients, educated clinicians and equipped clinic staff with internal and external marketing pieces. 

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Finding the right primary care physicians and specialists is key for any health system. Health Management created materials that invited these medical professionals to work where others chose to vacation, selling the concept of having a successful career as well as a satisfying lifestyle. An elaborate brochure promoted Health Management as an overall choice, and provided space for hospitals to personalize information.

When a hospital with an aging building and lingering perception issues was finally getting a new facility, the time was ideal for rebranding. With a new name and identity, Clearview Regional Medical Center emerged—complete with a fresh look and new lease on healthcare.

Healthcare is a policy-driven industry, so Health Management created the Good Government Council as a mechanism for getting local executives and employees involved in local political issues and advocacy. Members of this group were also encouraged to build relationships with policy makers and to make the position of the hospital known to political leaders.